Advertising

Advertise on DutchNews.nl

Advertising on DutchNews.nl connects you with a highly engaged, influential audience that actively follows Dutch and international news, from politics and economics to culture, society, sports and everyday life.

DutchNews.nl offers a direct channel to a distinct segment of the international community: expat professionals who value trustworthy reporting and are invested in the Netherlands’ social and economic landscape.

Audience Snapshot:

  • 600,000+ unique website visitors per month
  • 160,000 followers on social media (Facebook, X, Instagram, BlueSky)
  • 13,000+ daily newsletter subscribers
  • 86% of the readers rate DutchNews.nl as good or very good

Reader profile:

  • 55% aged between 25 and 45
  • 55% from Europe, 19% from North America, 10% from Asia
  • 90% have a university or college degree
  • 50% employed in the private sector, 11% are self-employed
  • 56% earn over €80,000 per year

DutchNews.nl readers are educated, affluent, and internationally minded; a premium audience for brands seeking meaningful engagement.

Advertising options

To help you reach our unique audience, DutchNews.nl offers a range of high-impact advertising options, from editorial collaborations to display and newsletter placements.

Branded Content (sponsored articles)

Our partner content offers brands an opportunity to tell their story in a credible, engaging way, written by the DutchNews.nl journalists in collaboration with you. Branded content is designed to be as informative and valuable to readers as any editorial piece, making it one of the most trusted and effective ways to build brand awareness among internationals in the Netherlands.

Each sponsored article that is published on DutchNews.nl is promoted via our daily newsletter and social media channels for maximum exposure. Publishing content on DutchNews.nl also provides SEO and GEO value, strengthening your online visibility.

Display advertising

Place your brand in front of hundreds of thousands of readers through banner campaigns on DutchNews.nl and benefit from:

  • Prime visibility across the homepage, article pages, and category sections (Politics, Business, Education, Housing, Society, Culture, and more).
  • High dwell time and strong viewability, thanks to our loyal readership and content-driven traffic.
  • Audience targeting by location (city, province or country level)
  • Seamless cross-device experience, ensuring brand consistency and reach across desktop, tablet, and mobile.
  • Performance tracking with transparent reporting and measurable ROI.

Newsletter banner advertising 

Reach an engaged audience of 13,000+ daily readers through DutchNews.nl’s popular newsletter, with an impressive 45%+ open rate.

Your brand will appear in a trusted, daily news digest sent directly to the inboxes of professionals, diplomats, and decision-makers. It can only be booked in combination with a banner campaign on the website.

Contact

DutchNews.nl is grateful to all our partners and sponsors, without whom we would not be able to provide this service to the international community.

For pricing and information about content partnerships and display advertising, email advertise@dutchnews.nl or call us on +31 63 820 9409

DutchNews is published by Dutch News BV, which has been part of the IamExpat Media B.V. since January 1, 2026.