Dutch AI firm General Intuition raises $320 million in new round

CEO and Co-founder of General Intuition Pim de Witte. Photo: Abdullah Firas/ABACA

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Dutch AI company General Intuition has raised $320 million (€282 million) in a new investment round, bringing its total funding since October 2025 to $454 million (€400 million), the Financieele Dagblad reported on Friday.

The latest funding round, completed in January but only now made public, means the company is now valued at $2.3 billion (€2.03 billion), the paper said.

Amazon founder Jeff Bezos and former Google CEO Eric Schmidt are among the new investors, alongside existing backers Khosla Ventures – an early investor in OpenAI – and General Catalyst.

Several Dutch entrepreneurs have also put money in, including Job van der Voort of Remote and Jelle Prins of Cradle, the paper said.

General Intuition was founded by Pim de Witte as a spin-off from gaming platform Medal. The company trains its AI models using the billions of short gameplay clips that Medal users record and share.

The technology is intended for applications including robotics and self-driving cars. “if you want to make them safer, you have to be able to simulate human behaviour,” the paper quotes De Witte as saying.

The company is primarily active in New York and Geneva and has offices in Paris and London, but De Witte told the FD last year the company will remain Dutch. Its data and intellectual property are held through a Dutch company based in Naarden.

The case of Anthropic – which was pressured by the White House to block two AI models for foreign customers on security grounds – is a reason to maintain that structure, he said at the time.

“With export controls like these, it’s important that we are a Dutch company,” he told the FD.

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