Potato prices are down but you can’t tell at the till

Photo: DutchNews.nl

Good harvests in 2025 have has left the Netherlands with a surplus of 100 million kilos of potatoes, sending potato prices plummeting, but consumers won’t be profiting.

The going rate for 100 kilos of the type of potato used to make the nation’s frites is now 4 euros. At the same time last year, it was 30 euros, or an 87% drop in price in 12 months.

Prices were much higher in the past few years, prompting Dutch and international growers to increase yields and that has led to the price collapse. There has also been a drop in demand from fast food restaurants.

However, consumers won’t be paying less at the snack bar or the grocery store. “The price increase for potatoes or products containing them will, at best, be slowed down,” Jelmer Schreurs, an agricultural economist at ABN AMRO, told Nu.nl.

The price tag for supermarket products is set by a combination of factors, including rent, employee wages and shipping costs and those have not decreased.

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