Life insurance group Aegon plans to move its head office to the United States and adopt the name of its biggest subsidiary, Transamerica, by January 1, 2028.

Aegon, which earns around 70% of its revenue in the US, said this summer that it was exploring a move across the Atlantic. Shareholders will vote on the proposal in the fourth quarter of 2026.

In 1999, Aegon bought Transamerica for $9.9 billion, at the time the largest foreign takeover ever made by a Dutch company. Since then, shareholders have increasingly questioned the logic of a Dutch holding company overseeing a much larger American subsidiary.

That debate accelerated after Lard Friese took over as chief executive in 2020. Friese has spent the past five years selling off major Aegon operations, including its Dutch division, and oversaw the company’s departure from its long-time base in The Hague to Schiphol airport.

Aegon sold its Dutch operations to ASR in 2023 for €4.9 billion and has been reducing the 29.99% stake in the company that it acquired as part of the deal.

The group still owns smaller subsidiaries in Spain, Portugal, China, France and Brazil, as well as Aegon Asset Management. Its last remaining British business, Aegon UK, may also be divested, according to Wednesday’s statement.

“Over the past five years, we have successfully transformed Aegon into a strong, focused, well-performing group,” Friese said. “Now, we are ready for the next frontier: to fully capture the opportunities in the largest life insurance market in the world: the US.”

Aegon’s share price has risen by around 130% since Friese took charge.

With Aegon’s departure, the Netherlands loses yet another well-known company headquarters, following earlier moves by Shell, Unilever and Relx, as well as the decision by DSM and AkzoNobel to adopt dual headquarters.

Aegon has set aside €350 million for the relocation. Under its new name, Transamerica will remain listed on both the New York Stock Exchange and the Amsterdam stock exchange.

Some 250 people currently work at Aegon’s Schiphol headquarters.