Watchdog launches campaign to tackle confusion about guarantees

Photo: Depositphotos.com

The Dutch consumer watchdog ACM has reported a sharp rise in complaints about guarantees on products and is launching a campaign to raise awareness about consumer rights.

In the first half of 2025, the regulator said it received 3,500 reports about problems with guarantees, compared with 3,900 in 2024 as a whole.

Research by the ACM among 1,800 people showed that two thirds were unaware they could still claim a guarantee after two years. Some 41% said they found it uncomfortable to complain about a faulty product, with young people in particular finding it difficult.

Under Dutch law, products must last as long as can reasonably be expected, depending on their price and type. For example, a washing machine or laptop can be expected to last five to eight years. If a product breaks down too quickly, the seller must repair, replace or reimburse it, including covering extra costs such as shipping or inspection.

“Sometimes you need patience as a consumer because discussions with sellers can take time,” ACM board member Martijn Ridderbos said. “The law does not specify exact time frames, because it depends on the circumstances. But it is definitely worth having that conversation with the seller.”

The campaign consists of a “pop-up” advice shop at Utrecht’s main railway station on Wednesday plus adverts on social media and in shopping centres.

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