Locals stocked up on free dairy products when a lorry lost its load on a road in Tilburg on Sunday, local broadcaster Omroep Brabant reported.

As the driver of the lorry pulled away from a traffic light, the load began to shift and spilled out the back, covering the road with a sticky mix of yoghurt, butter and milk.

Bystanders quickly gathered to help clear up the mess, encouraged by the driver’s exhortation to “Take what you want!” of whatever had been left intact.

Police later ended the free-for-all because people armed with crates and bags were impeding traffic and causing a dangerous situation. The road was then closed off to finish the clear-up, the broadcaster said.