Amsterdammers have been invited to have their say about the location of a new sex centre on the Europaboulevard in Amsterdam-Zuid.

The multi-storey, council backed brothel with 100 rooms for sex workers, plus “culture, education and erotica” is aimed at reducing the influence of crime on prostitution and relieving tourist pressure on the city centre red light district.

Any opinions and objections can be filed between June 12 and July 23, and there will be two meetings to inform locals about the implications of the centre on June 25 and June 28. After the consultation period all reactions will be evaluated to see if any changes will have to be made to the plan.

The council said the location of the centre, on a patch of wasteland just off the A10 motorway, had been chosen after a “long process of consultation and discussion”.

In an earlier letter to the council, mayor Femke Halsema said that “market consultation and talks with the parties involved have shown the Europeboulevard to be the best location with the least drawbacks”. “It’s in a strong, socially resilient neighbourhood compared to other locations that have been considered,” she said.

But entrepreneurs, sports clubs and schools have already said an erotic centre would cause upheaval and threaten safety.

The nearby  European Medicines Agency has also complained to the European Commission about the plan, while the RAI conference centre and local hotels have added their voices to the protests.

Earlier this year it emerged officials in The Hague are also concerned about the international reaction if Amsterdam presses ahead with building the centre close to the Zuidas business district.

Officials also have questions about the cost of the centre and who would be responsible for additional funding if changes have to be made because of the Zuidasdok project to place part of the ring road underground.