The state-owned Holland Casino group is planning to invest in “new concepts” to attract younger players, because fewer people are visiting one of its 14 physical casinos, broadcaster NOS said on Thursday.

Last year, 5.1 million visits to a casino were made, up 24% on 2022 but still down one million on the pre-coronavirus era. Punters are also spending less and their average age is increasing, which, NOS said, is threatening the company’s future.

The group booked turnover of €818 million last year, a rise of €64 million on 2022. Net profit amounted to around €24 million.

“We’ve had to deal with two years of high inflation, higher costs, compliance with ever tougher regulations and an increase in taxes,” said chief financial officer Ruud Bergervoet in a press statement. “We have to run a tight ship.”

The drive to attract new players coincides with a surge in gambling related addiction, particularly online. Holland Casino was set up over 45 years ago to offer a legal alternative to underground gambling operations and is the only company licenced to operate a physical casino.

Dutch News has contacted Holland Casino for comment.