D66 spent most on social media advertising last year: VK

Photo: Depositphotos.com
Photo: Depositphotos.com

Dutch political parties spent over €2.6 million advertising on Facebook, Instagram, Google and YouTube last year, the Volkskrant reported on Wednesday.

Left wing green party GroenLinks in particular spent €50,000 promoting party leader Jesse Klaver’s personal pages, the paper said.

The figures come from AdLens, a Flemish collective of data analysts who looked into Meta and Google’s public records.

The Liberal democrats of D66 were the biggest spenders – splashing out almost €450,000 on social media advertising. GroenLinks was second with €430,000 and the CDA spent almost €400,000. Most of the advertising was concentrated in February and March when the local elections took place.

In the Netherlands as a whole, parties, government organisations and NGOs spent an average of €600 per 1,000 people on social media advertising with a political tint, the Volkskrant said. In Sweden and Denmark, by contrast, the figure was €2,000.

Thank you for donating to DutchNews.nl.

We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.

Make a donation