Why all entrepreneurs should know about link building
THIRD PARTY CONTENT: Link building should be an important part of any entrepreneur’s game plan to get known to the wider world. Known as a linkbuilding strategie in Dutch, a specialist SEO bureau such as CliQi can help your company reach more people.
What is link building?
To put it very bluntly, link building is nothing more than getting links, both on your own website (internal) and on other websites (external). Through these links, Google determines how important your website and page is. Think of it as a kind of recommendation. The more recommendations you get, the more important Google considers your website.
However, you do not want a link to your website be placed anywhere and everywhere. The quality and relevance of links is very important here. A link from nu.nl is for example much more valuable for your position in Google than a link from a random blog about Ajax. This is because nu.nl has already built up a lot of authority. Relevance, context and link text also largely determine the score of your link profile.
How do I get relevant links?
A good way to get relevant links is by sponsoring a particular organization or cause. In exchange for your donation, you ask them for a backlink. Giving interviews, writing guest blogs, and even commenting on forums will also help you build a better link profile.
In addition, it is wise to invest in a good relationship with partners. See where and how links to each other’s content can contribute to optimising visitors searches. How does your message fit in with that and vice versa? These are all good ways to get more relevant links, so your link building profile increases and your ranking in Google too.
How is my position in Google determined?
In addition to offering relevant content, the value of your domain (Domain Authority) also counts in determining your position in Google. This is rated with a number from 1 to 100 and gives a good indication of your position.
Link building helps improve your domain value and can be measured by Trust Flow and Citation Flow. Trust Flow indicates how reliable a website is, for example through the backlinks from other reliable sites. Citation Flow is based on the number of backlinks pointing to your website. Besides these values, there are more variables that indicate the value of your website. However, in the end it all comes down to, in essence, the same thing.
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