Deen supermarket group to disappear, stores sold to AH, Vomar


Supermarket group Deen is to be broken up and disappear from the high street, following agreements with the Albert Heijn, Vomar and DekaMarkt food retail companies.

Of the 80 Deen stores, 39 will become Albert Heijns, 22 Vomars and 19 will adopt the DekaMarkt format, the company said on Tuesday.

Deen chief executive Leendert van Eck said in a statement that the decision to break up the company was ‘difficult but logical’. The company, which is family owned, needed a significant financial boost to become future proof but ‘the family has decided otherwise’, he said.

Deen started life as a grocery store in Hoorn in 1933 and is mainly active in Noord Holland.

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