Name change hits Heineken Music Hall, AFAS Live tumbles down rankings

The concert hall formerly known as the Heineken Music Hall has tumbled down the list of the best places in the Netherlands to see live music since changing its name to AFAS Live, according to new research on the Netherlands’ best cultural brands.

Two years ago, the concert hall was fifth on the list but is now in just 17th place, the new ranking shows. The name changed at the beginning of last year, when the brewing group decided to end 15 years of sponsorship and software group AFAS took over.

The concert hall with the best reputation, according to the new ranking is the Ziggo Dome followed by the Carré theatre, Ahoy Rotterdam and the Amsterdam Arena. Paradiso, currently celebrating its 50th anniversary, is in sixth place.

The Anne Frank House in Amsterdam has the best reputation of all museums and cultural institutions in the Netherlands, the research showed.

Other rankings in the new research include best bands (Bløf, which has topped the list for 12 years), best festival (Parade) and most status-enhancing cultural pursuit (classical music concerts).

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