Albert Heijn hints at move into meals at home service
Albert Heijn may be seeking a partner for a meal delivery service which it is considering adding to its already wide range of services designed to extend its customer base.
Wouter Kolk, who is in charge of all of parent company Ahold Delhaize’s operations in the Benelux said in an interview with Parool on Saturday ‘the next move will be to add home delivery of warm meals’.
‘We have all the ingredients and the recipes in hand,’ he said. It would be easy to partner with parties who can handle the preparation and delivery.’
Albert Heijn already delivers the ingredients and recipes for meals to be prepared at home with its updated Allerhande Box. ‘And our supermarkets now offer meals which are ready to be warmed up at home. It is a logical step to arrange home delivery,’ Kolk said.
But Kalk did not specify further details or provide timing for the project. ‘If anyone can do this, we can,’ was all he said.
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