Dutch smart phone market ‘saturated’, 83% of over-12s now have one
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The Dutch market for smart phones, tablets and e-readers is ‘fully saturated’ and almost everyone who wishes to own one or more of the devices does so, market research group GfK said on Thursday.
Some 83% of the over 12s now have a smart phone, while 67% have a tablet and 25% an e-reader. The interest in smart televisions and watches is also virtually unchanged, GfK said.
The number of smart phones and tablets in Dutch households doubled over the past five years but scarcely rose in 2016.
In terms of social media, Instagram, Snapchat and Pinterest show the most growth. Some 72% use Facebook, unchanged from 2015 but fewer people are visiting Twitter, GfK said.
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