A website which encourages couples to cheat on each other has agreed not to broadcast adverts before 21.00 hours following a long campaign by the fundamentalist Protestant party SGP.

Junior culture minister Sander Dekker told MPs in a briefing that the Second Love website had reached a voluntary agreement with the broadcasters not to advertise on television or radio before the watershed.

Dekker praised the ‘social responsibility’ which Second Love had shown agreeing not to advertise in day time.

The SGP, which has three seats in the Dutch parliament, says advertising companies like Second Love is encouraging divorce and damaging families.

In addition, the public broadcasters should not be generating income from advertising this sort of website, party leader Kees van der Staaij said earlier this year. ‘Every divorce [a ban] can prevent is pure profit for the children who are the victims,’ he said on Radio 1 news.

The SGP, which opposes gay rights and thinks women should not become involved in politics, had also submitted a complaint to the advertising standards authority but the protest was rejected.