Selfies of ‘dogs against mess’ are piling in to the town of Veenendaal in Utrecht.

In May, the municipal council produced a YouTube video on new rules to ensure Veenendaal’s 63,000 people and 4,200 dogs step alongside one another in perfect harmony – and not in 10,000 bits of dog mess a day.

It also invited dog owners to send in selfies of their own clean-living dogs, and NOS reports that even the camera shy are having a go.

Two years ago, doggie doo protesters planted flags in all of the offerings on the ground – but unfortunately, nobody cleaned them up either.

‘I also have to cross a threshold to clean it up [because] I don’t really want to,’ one dog owner told NOS. ‘But I don’t want anyone else to be bothered by my dog.’

The selfies will be used for a promotional campaign.