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Dutch door-to-door charity fund raisers do better with direct debit cards

March 20, 2015

Paying at pin machinePeople who go door to door collecting money for charity raise more if they take a direct debit card reader with them, trials run in the Netherlands last year show.

People who donated money using a direct debit (pin) card gave on average five times as much as those who donated cash, with an average payment of over €5, the trials showed.

Last year fund raisers for a muscle disease charity and animal welfare group Dierenbescherming went door-to-door equipped with both a collection pot and a card reader.

Some 20% of donations were made via bank card.

Twelve other charities are expected to start door-to-door collections via bank cards as well, but on a limited scale. Each charity will have just 50 card readers although the number will rise with the years.

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