A number of Amsterdam museums are unhappy with the poster campaign for this year’s Museum Night on November 1 because they feature naked people photographed by Playboy photographer Govert de Roos.
‘We don’t recognise ourself in the theme “sex sells, art sells”,’ a spokesman for the Anne Frank House told the Parool. ‘Nor are we an art museum. Next year it has to be done differently.’
A spokeswoman for the Nemo science museum told the paper she also had her doubts about the approach and the organisers have admitted receiving more complaints.
‘Some people think it is a shocking, crude and sexist way of generating attention,’ Caroline Vos of the N8 Museum Night foundation said. ‘But people in the target group, the 18 to 35-year-olds, think the posters are beautiful and cool.’
The aim of the campaign is to generate discussion about the way museums are being forced to become increasingly commercial, Vos said.
Thank you for donating to DutchNews.nl.
We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.Make a donation