Dutch consumers less interested in supermarket bargains

Dutch consumers are spending less of their weekly food budgets on special offers and bargains, according to new figures by market research group Gfk.

Last year, people spent 19.3% of their food budget on special offers, but this year that has gone down to 18.2%. It is the first time in eight years that spending on bargains and special offers has gone down, Gfk said.

The World Cup has an impact on sales, as consumer bought football-related items instead. In particular less meat, fish and cheese was sold via special offers while cleaning and personal care products remained popular.

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