Dutch consumers are spending less of their weekly food budgets on special offers and bargains, according to new figures by market research group Gfk.

Last year, people spent 19.3% of their food budget on special offers, but this year that has gone down to 18.2%. It is the first time in eight years that spending on bargains and special offers has gone down, Gfk said.

The World Cup has an impact on sales, as consumer bought football-related items instead. In particular less meat, fish and cheese was sold via special offers while cleaning and personal care products remained popular.