Albert Heijn ‘guacamole’ is voted marketing trick of the year

Albert Heijn own brand guacamole, which contains just 0.7% avacado powder, has been voted the year’s biggest marketing trick in a poll by consumer organisation Consumentenbond.

Some 7,000 people voted for the ‘avacado poor’ dip, which Albert Heijn has since removed from sale.

Second place went to Healthy People fruit juice, said in big letters to be made of blueberries and raspberries. However, the ingredients list shows the drink to be 84% grape juice.

Another drink – Rivella – was in third place. Despite claiming to be made of natural ingredients, it contains three artificial substances.

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