Most Dutch Bjorn Borg underwear shops to close

Most of the 24 Bjorn Borg underwear shops in the Netherlands are to close, the brand’s distributor said on Thursday.

The economic crisis has led to changes in consumer behaviour and a switch to internet-based sales, director Rene de Bruin is quoted as saying by news agency ANP.

The seven or eight branches which will remain open are located in the bigger cities.

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