Supermarkets cash in on orange

The sale of orange-related products generated extra sales of €10m for Dutch supermarkets over the past week, according to retail sector research bureau GfK.

One in five households – a total of 1.4 million – bought one or more products with an orange theme, the research group said.

The most popular items were a coronation pudding from Mona, Willem of Orange pudding from Campina, Alex peppermints and roles of orange toilet paper, GfK said.


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