Online retailers were unable to cope with the surge in demand at the end of last year, leading to a sharp rise in items delivered too late, according to retail researcher Q&A.
The organisation questioned 2,700 consumers about their online shopping habits and found 7% of Christmas and Sinterklaas presents arrived too late. This is the equivalent of 500,000 orders.
‘This is a rise of 50% compared with December 2011,’ Q&A’s researcher Frank Quiz told news agency ANP. ‘The issue of non-delivery is growing faster than internet sales themselves.’
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