The Netherlands as a brand has been valued at $872m by US company Brand Finance but has fallen from 12th to 15th place in the rankings.

In addition, the 9% rise in the value of what the company calls BrandNetherlands is the the third lowest of the top 20 countries in the list. Just India (2%) and France (4%) show lower growth in brand value.
‘The brand of a country has a direct impact on the wealth of the nation and its ability to compete and grow in the global economy,’ the company says. This includes attracting financing, tourists and corporate talent.
The US tops the list, followed by China and Germany. The ranking is based on a combination of a ‘wide range of economic, demographic, and political factors’, Brand Finance says.
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