The hype starts here: Ukraine protests at energy firm football advert

The Ukrainian authorities are angry at a Dutch energy firm advert which focuses on the forthcoming European football championships, according to Dutch media reports on Wednesday.


In the advert, a woman is shocked after looking online at photos of scantily-clad Ukrainian women. The voice over goes on to suggest Dutch women keep their men at home by switching to energy provider Nederlandse Energie Maatschappij, which is offering a free home beer keg system as an incentive.
The NRC quotes Ukrainian media as saying the advert is aimed at discouraging the Dutch from attending the football event this summer. It says Ukraine’s ambassador to the Netherlands is to raise the advert with the company.

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