Supermarket group Jumbo is to convert some 300 C1000 stores to its Jumbo format and sell a further 136 outlets to Albert Heijn and the Coop, the family-owned firm said on Friday.
The switch will improve Jumbo’s market position and boost its buying power, the company said. Once the supermarkets have been refitted, Jumbo will have a Dutch market share of some 20%.
The sale of supermarkets was ordered by the competition authority when Jumbo took over C1000 at the end of last year.
Supermarket strategist Paul Moers told website nu.nl the merger is a sensible move. ‘C1000 adds very little to the supermarket landscape and its prices are very high. Jumbo offers an excellent service for a low price,’ he said. ‘They know how to make a shop successful.’
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