Price wins from sustainability

Consumers are more likely to put their wallet above their conscience, with 71% choosing supermarket products on price rather than sustainability, according to research carried out by Marketresponse for Schuttelaar & Partners and reported in Trouw.


Eight out of ten consumers know that picking cheap products has consequences for child labour or low wage countries, but just one in ten feels guilty, the research shows. And 90% think it is up to companies to provide sustainable products.
Despite this, more Dutch people are choosing sustainable products, the paper said, without quoting figures. One motivation is the financial advantage that comes with buying sustainable energy.

Thank you for donating to DutchNews.nl.

We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.

Make a donation
--|--