Grolsch to drop its Cheersch beer system

Brewing group Grolsch is stopping the production of its home beer draft dispenser system Cheersch, according to food magazine Distrifood.

The Enschede-based brewing group, part of SAB Miller, introduced Cheersch in 2008. ‘Grolsch showed daring and entrepreneurship with the introduction of this home bar system. But with that you have to accept that some initiatives don’t work,’ a spokesman for the company said.

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