Albert Heijn market share increases

Supermarket group Albert Heijn managed to increase its share of the Dutch grocery market again last year following the takeover of several dozen C1000 supermarkets.


Ahold’s AH chain now has 32.8% of the Dutch supermarket market, according to new research by the Nielsen research group, quoted by ANP.
Despite the economic crisis, German budget supermarket Aldi was not able to expand its reach while sector peer Lidl boosted its market share. ‘Aldi has not been able to profile itself properly, while Lidl has a much wider range of products,’ a spokesman said.
Aldi’s market share fell from 8.5% to 8.3%, while Lidl’s share rose from 4.8% to 5.4%.

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