Just two Dutch brands – Shell and Philips – are left in the world’s top 100 most valuable brands now ING has been kicked out, the Financieele Dagblad reports on Friday.
Top of the list is Coca Cola, worth $68.7bn. Philips, in 42nd place is worth $8.1bn, a drop of 2% on a year ago. Shell is just in the top 100 at 92, with a brand value of $3.3bn, down 7%. The list was drawn up by consultancy group Interbrand.
Big Dutch brands have fallen 22% in value over the past five years, Josh Feldmeth, managing director of Interbrand in the Netherlands told the paper. The calculations include brands outside the top 100, such as Heineken.
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