‘Everyone’s gay in Amsterdam’

The Dutch tourist board has launched a new advertising campaign in North America with the tag line ‘everyone’s gay in Amsterdam’.

The new campaign, featuring posters of smiling people and animals, is designed to capture the ‘all-inclusive and welcoming vibe’ of the city, rather than focusing on gay stereotypes or sexualized images, according to travel industry website travelpulse.com.
The Dutch tourist board NBTC was one of the first destination marketing organisations to target the lesbian and gay market in 1993.
For one of the posters, click here

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