Dutch win right to keep Bavaria beer name

Dutch brewing group Bavaria has won the right to keep its brand name in an legal battle with German brewers, news agency Bloomberg reports.

The European Court of Justice in Luxembourg on Thursday said brewers from the German area of Bavaria could not use EU rules protecting regional food names to challenge the Dutch company’s use of the Bavaria brand name, which dates back to 1925.
‘We are not free-riding on the German brewers’ reputation and we have never in any way pretended to be German,’ Gerard van der Wal, a lawyer for the Dutch beer maker told Bloomberg. ‘We always say that we are a typical Dutch brewer.’

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