First herring barrel raises €66,000

This year’s ceremonial first barrel of the new season’s herring was sold at auction for €66,000 on Tuesday.

The buyers were a group of young entrepreneurs from Harderwijk, news agency ANP reported. The money will go to a children’s charity. Last year the sale of the first barrel raised €55,000.
The new herring season is a marketing hype, says Robin Pascoe in our comment section.

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