Bacardi protest sees leaflets destroyed

A leaflet on the misuse of alcohol has been reprinted at a cost of €20,000 because drinks manufacturer Bacadi complained about the use of its pre-mix Breezer cocktails in an article on underage drinking.

The leaflet was produced by the addiction institute Trimbos which creates alcohol campaigns for health minister Ab Klink, says Trouw. It was included with the November issue of the magazine for parents J/M and was due for wider distribution in 2009 through drug clinics and the regional health authority GGD.
Bacardi complained about wider distribution of the folder which contained a photo of a young girl holding a bottle of Breezer, says Trouw. Bacardi also protested that it was the only drinks manufacturer named in the leaflet.
All 200,000 copies have been destroyed and a new version printed with a different photo.

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