ABN considers dropping Amro

Financial services group ABN Amro is considering ditching the Amro part of its name, the Telegraaf reports on Thursday, quoting ‘various sources’.

The paper says insiders believe the shorter name would have more impact, particularly abroad. ‘In the US in particular, the name ABN Amro has not really caught on,’ one insider told the paper. ‘They thought it was a lot of letters.’
ABN Amro is the result of a merger between Algemene Bank Nederland (ABN) and the Amsterdamsche-Rotterdamsche Bank (Amro) in 1991.
The Telegraaf says that at that time, ABN had a reputation for being proper and a bit dull, while Amro bankers were said to be cowboys.
‘Given the recent damage to the banking secotr, a return to the reputable ABN would not be a bad idea,’ the paper says.

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