Electronics firm Philips, best known for making mundane household items such as televisions and light bulbs, is to launch a much more controversial product on the market this week – a vibrator.

According to the Telegraaf, this ‘piquant’ apparatus called the Warm Intimate Massager, will initially only be on sale in the UK. If the British market is ‘ecstatic’, the vibrator will go on sale in Dutch shops, it says.