‘Grolsch to launch home beer dispenser’

Grolsch is poised to launch a new, small home draft beer dispenser, according to advertising and marketing industry magazine Adformatie.

The apparatus is designed to use two-litre kegs and will cost around €30.
Existing home beer dispensers such as the Philips Perfect Draft and Krups Beertender are bigger and much more expensive. The introduction of the new Grolsch dispenser is being coupled to a major tv campaign, Adformatie says.
Grolsch refused to comment on the report, newspaper Tubantia reported on Saturday. The brewer has a press conference scheduled for Amsterdam on Tuesday.

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