Football on tv less popular

The number of people watching premier division football on tv has fallen to 37% this year from 43% in 2006, according to research by the retail industry’s Foodmagazine.

The percentage who follow Champions League games on tv is down too, 33% in 2008 from 40% two years ago.
Super de Boer is the football fan’s favourite supermarket – some 60% of its customers watch matches.

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