Easter is the new Christmas, say food shops

Supermarkets have extended their range of Easter specialities from 80 last year to over 100 this year, reports Tuesday’s AD.

Market researchers are queuing up to explain how Easter, which takes place this weekend, is increasing in popularity and supermarket Albert Heijn even has a ‘theme manager Easter’.
Joop Holla of research agency GfK expects turnover to increase by 7% this weekend, although he does say some of this will be due general price rises. ‘Easter is a more personal holiday than Christmas which fits in with the trend towards individualisation,’ said Lex de Witt from Trendbox.
And according to Albert Heijn’s Chantal Wijnbergen, people eat a lighter dinner than at Christmas, opting for chicken and salmon rather than game. ‘And brunch is popular, so we have thought up all sorts of brunch varieties,’ she told AD.

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