The professional Dutch football clubs want a licence to allow gambling on football games, reports Monday’s Financieele Dagblad.
This is clear from the tender document the premier division clubs have sent out to media companies interested in bidding for football tv rights, the paper says.
Allowing viewers to bet on football matches could generate tens of millions of euros in extra income for the football clubs.
At present they earn around €70m a year from tv rights but expect this figure to go up to €100m under the new contract, says the Financieele Dagblad.
At present the law forbids football clubs from advertising for football bets. However, the clubs have included a clause in the bidding document for tv rights which calls for two minutes to be reserved for this sort of advertising should the gambling law be changed in the coming three to five years.
Betting on the outcome of Dutch football games can only be done via the state-run lottery at present.
But Frank Rutten, director of the football clubs’ umbrella organisation, told the Financieele Dagblad that there are far more opportunities to exploit football-related gambling.
He pointed out that in England, viewers can bet on who scores the first goal, who gets the first corner and many other things rather than just the half time and final results of a game.
The deadline for bids for the football tv rights is January 17.
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