Financial service group ING says its first year as the main sponsor of the Renault Formula 1 motor racing team, has exceeded all expectations.
‘The affiliation between ING and Formula 1 has already proven its worth. Our research shows that the programme has improved ING’s global brand awareness and image,’ ING said in a statement.
According to news agency Betten, the ING logo was on screen for 14,264 seconds during the racing season.
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