Green bottle helps boost Grolsch beer

Beer brewer Grolsch booked a 17% increase in new profit in the first half of this year, bringing earnings to €7.6m.

The company said the introduction of its new green bottle earlier this year had boosted sales and market share in the Netherlands. A distribution deal in the UK with Anheuser-Busch saw sales in the US rise more than 50%.
In total, turnover was up from €152m in the 2006 first-half to €164m this year.

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