The best read magazine by men is not Panorama, Aktueel or Playboy but the Donald Duck, reports Financieele Dagblad.
Although the comic is aimed at children between seven and 12, one-third of its subscribers are adults, the paper says.
Publisher Sanoma tells the FD that it is considering adapting its marketing to take advantage of the growth in adult readers.
Sanoma manager Fiona Cordes says advertisers have already discovered the adult market. A head-hunter advertised in the magazine recently with the text ‘Is your dad looking for a new job?’
Donald Duck has a weekly circulation of 320,000 in the Netherlands.
Thank you for donating to DutchNews.nl.
We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.Make a donation