Consumers will pay more for organic food

Some 80% of consumers are prepared to pay more for organic food, according to a survey by research firm Ernst & Young published on Friday.

Half of those prepared to pay more said they found a 20% premium ‘acceptable’ for organic food.
Around 70% of those questioned said they buy organic products because they see it as healthy. Animal welfare and environmental considerations play a less important role, the survey said.

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