VNU Media is the name – again

VNU Business Media Europe, the Dutch publishing company bought from The Nielsen Company by private equity group 3i in February, is to change its name back to VNU Media.

The Nielsen Company was formally known as VNU but changed its name as part of a refocus on its US ratings operations. ‘The new name marks the return of a real Dutch publishing company and will build on the strong and trusted VNU brand,’ the company said in a statement.

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