The Netherlands’ leading supermarket, Albert Heijn, has cut the amount of organic food on its supermarket shelves by 30%, claims environmental organisation Milieudefensie.
Two years ago, the average Albert Heijn supermarket had 165 organic products on its shelves but this has now fallen to 119, according to Milieudefensie’s annual survey of organic and fair trade produce.
Albert Heijn launched its own AH Biologische (Organic) label in 1998 and said then that it planned to massively increase the amount of organic products on its shelves. For the past two years, however, the company has been embroiled in a price war with other leading supermarkets – and the amount of shelf space given to items such as organic peanut butter and pickled onions has shrunk.
Milieudefensie reports that the Sperwer-owned chain, Plus – with an average 151 organic items per store – is now the country’s greenest food retailer. Its Plus branch on the Arnhemseweg in Amersfoort is the definitive winner with 863 organic items in stock.
Family-owned supermarket chain, Jumbo, has the most fair-trade products with an average of 18 per store. Top performer is a Rotterdam Jumbo with 69.
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