Marketeers missing on the board

People with either a general or financial background fill two-thirds of the Netherlands’ top boardroom jobs, according to research at Groningen University. Managers with a background in technology are in third place.

By contrast, only 18 people with a marketing background are on the board at Holland’s 25 top blue-chips. ABN Amro, TNT and Ahold are among the top firms with no marketeers, the Financieele Dagblad reports.
Only Philips and ASML have CMOs (Chief Marketing Officers). ‘Marketeers are seen as being creative, full of ideas and extrovert, but not being so concerned with money, Peter Verhoef, who lead the research, told the paper.

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