Batavus, part of bourse-listed bike manufacturer Accell, is to promote its traditional Dutch sit-up-and-beg bicycle in the US to cash in on a growing craze for cycling.
One US firm already makes a version of the Oma (grandmother) bike and Batavus hopes to break into the market with its own ‘Old Dutch’ brand, which will be on sale via 1,500 dealers nationwide
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