‘Anne & Frank’ bakery gives rise to Twitter storm

The owner of an Amsterdam bakery has bowed to pressure to change his business name after his initial choice of ‘Anne & Frank’ sparked uproar on social media.

The man, who gave his name only as Roberto, told AT5 he intended the name to be a tribute to Anne Frank, whose hiding place is just around the corner from the premises in Raadhuisstraat.

‘Anne Frank is a heroine for many people and for me too. Because my business is close to the Anne Frank Huis, it seemed like a nice name. She’s obviously world famous.’

But Twitter users were less impressed, branding the choice of name ‘bizarre’, ‘tasteless’ and ‘beyond the boundaries of shame and decency’.

Roberto said he had not decided on a new name for his bakery.

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