Sunday 28 November 2021

TMG abandons Hyves social media site to focus on gaming

The Telegraaf Media Group is to stop running its Hyves social network site on December 2 to focus fully on its gaming network, the company said in a press release on Thursday.

TMG bought Hyves – once seen as the Dutch Facebook – in 2010 for €44m. Since then, Hyves users have stepped over en masse to its international competitor.

Launched in 2004, by 2010, some 60% of the Dutch  had a Hyves account. But by 2012 this had plunged to 25%, RTL news reported.

At the beginning of 2013, a games portal was established under the Hyves label. Now 25 different developers have contracts with the site which currently offers 400 games, TMG said.

Thank you for donating to

The team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments. has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.